Bella + Canvas

Bella+Canvas is a leading provider of high-quality, fashion-forward apparel known for its superior craftsmanship and sustainability initiatives.

2019-2020

Graphic Design + Motion Graphics

My responsibilities extended to building compelling static and motion HTML Google ads, strategically designed to support our broader marketing initiatives. Through innovative design and strategic placement, these ads effectively captured audience attention and communicated key messages, ultimately driving traffic and conversions. By combining creativity with technical expertise, I played a vital role in amplifying the brand's presence and driving results across digital marketing channels.

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In my role, I focused on developing captivating campaign emails and banners tailored for both direct-to-consumer and wholesale buyers. These materials were meticulously crafted to engage and entice the target audience, driving interest and sales across various channels. Additionally, I leveraged my skills to create dynamic motion graphic content, such as lower thirds and title cards, optimized for maximum impact on social media platforms, further enhancing brand visibility and engagement.