From conceptualization to execution, I immersed myself in the creative process, carefully considering every detail to deliver apparel that resonated with John Geiger's brand ethos. Whether it was designing eye-catching graphic tees or crafting intricately detailed denim jackets, my goal was to elevate the collection with innovative designs that seamlessly blended fashion and functionality. Through this collaborative effort, we aimed to offer customers a curated selection of apparel that not only reflected Geiger's signature style but also provided them with standout pieces that they could proudly wear and showcase.