Collaboration was at the core of my responsibilities as I worked closely with other departments to comprehend marketing objectives and align all visual content with the brand guidelines. Providing creative direction and constructive feedback to designers and creative team members was instrumental in maintaining the consistency and excellence of our projects, ensuring they met the highest quality standards throughout the creative process.
During my tenure at Paper Route, I held the pivotal role of developing and overseeing the creative vision for diverse visual content spanning print, digital, video, social media graphics, apparel design, and general graphic design tasks. This involved ensuring that each piece resonated with the brand's essence while meeting the project requirements and deadlines. Additionally, I effectively managed and mentored a team of designers, fostering a collaborative environment where high-quality work flourished and each member thrived under my guidance.