In addition to website redesign and promotional material creation, I also played a pivotal role in enhancing Peak Sports' in-store experience. I designed captivating graphic displays for the brand's U.S. locations, elevating the visual appeal and brand identity within retail spaces. Furthermore, I undertook the responsibility of product photography for the website, capturing the essence of Peak Sports' high-performance footwear and apparel. Additionally, I crafted compelling web banners and social media graphics, contributing to a cohesive and impactful digital marketing strategy.
During my tenure at Peak Sports, I took charge of revitalizing the company's online presence by leading the redesign of its outdated website. Moving away from the late 1990s style, I infused the website with a modern Western aesthetic, ensuring it reflected the brand's commitment to innovation and contemporary design. Concurrently, I collaborated closely with NBA talent associated with Peak Sports to develop visually engaging flyers promoting their youth camps, further solidifying the brand's presence in the sports community.